Almere, November 2023 – On 12 November at Agritechnica 2023, ITL and Yanmar announced their official collaboration for the European agriculture market. Both companies will join forces to strengthen their product portfolio, network and service capabilities to serve customer needs.
“We are looking into the possibility to extend our partnership to the European market in coming future”
Yanmar and ITL aim to expand their European market offerings, ranging from lower to higher horsepower tractors (16-110 HP). The strategic partnership will significantly increase the market reach for both Yanmar and ITL.
Mr. Gaurav Saxena, Director & CEO of ITL, “Our synergy has been proven in these markets, and we are looking into the possibility to extend our partnership to the European market in coming future” said.
Mr. Samir Laoukili, President of Yanmar Europe, “ITL and Yanmar are committed to empowering European farmers with advanced agricultural machinery solutions that meet their evolving needs” said.
The official announcement took place at Agritechnica 2023 in Hannover during a well-attended press conference with trade press journalists across Europe.
